One of the biggest questions I get in the Facebook Group Inside the Photo Box Photography and Photoshop is "how much should I charge for my In the Box Photography photoshoot? Well... that really is a loaded question and not easy to answer in one or two sentences. Marketing is a beast all it's own. There are so many factors to take into consideration including
Pricing can vary from one location to another and between different types of photography. But the first thing to do is to estimate the market rate and what your annual operating costs will be. You need to take into account your costs of doing business which includes rent, props, supplies, equipment, services and of course marketing.
You must also take into account the time it takes to create one In the box composite. The editing alone could take a long time depending on how complex your shoot is! That is not counting the time it took you to do the actual shoot and consult with the clients!
One of the most important factors is EDUCATING THE CLIENT. If you want to charge a good amount for your work as a photographer and artist then your clients must value your work and understand the process. This type of photography is not like any other. You are not selling a package of 15 digital downloads. You are creating a composite that takes TIME and EXPERIENCE. You must help your clients to understand that so they can VALUE the work that you do!
To help educate the clients, I have decided to create an In the Box Photography Client Guide. This is a .pdf that I can give to my clients as a full Client Guide magazine, individual images, single sheet pdfs or group some pages together to make a pricing guide, style guide and more.
One of the most important parts of this guide that I incorporated is a sheet on WHERE DO THE COSTS come from? Clients will NOT understand if you don't tell them.
I also added a few pages for pricing, styling and box layouts.
There are 19 Pages in total in this Family Photography Inside the Box Client guide that can be printed or shared digitally.
This template is now available to the public at our shop Photo Box Designs.
The template is made in CANVA and all you need is a free account to edit the template. It is fully customizable and easy to use. You can add your own photos and branding to the template as well.
Let me know what you think in the comments!
Purchase the In the Box Photography Client guide at Photo Box Designs here: CLICK HERE
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