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How to Get Senior and Graduation Portrait Clients -Marketing Tips and Tricks

2/18/2023

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Photography: Alissa Beth Photography
Senior and graduation photoshoot are some of the most popular and lucrative types of photography out there. But how do you get those client? Here are a few tips and tricks.

1. Make Sure Your Marketing Strategy is On Point

It may be the parents that pay the bills, but it's the seniors who will want this shoot. Use social media to your advantage! Have a few graduating senior "models" pose for you. You give them  pics and in trade they will post them all over social media (make sure they are willing to do this as compensation). A good social media buzz is worth a lot more then any facebook paid ad you can create.
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Template from Photo Box Designs

2. Parent Groups on Facebook

I know what you are going to say...but we are usually not allowed to advertise in these groups. True..YOU are not allowed, but a parent is allowed to share. Ask your clients to share their kids photos on social media and express how happy they are with you in the Mom's groups. Also, ask them to refer you every time they see a questions about photographer's in those groups (sometimes I feel like I see a photographer inquiry every day!). 

3. Be Unique

Create a style or shoot that is unique and screams out YOU and your branding. Stand out among the others and your work will speak volumes!
Photography: Alissa Beth Photography

4. Make Real Connections 

Establish a real connection with your parents and Seniors. Don't push too hard, but let the connection evolve. Your photography clients are looking for a great photographer who they can connect with and who they feel confidant will bring out the best in their graduating senior to create images and memories that will last a life time! 

5. Stay Current with Social Media

Use Facebook to target the parents, Instagram and of course Tiktok. Use reels to show how much fun a photoshoot will be and wow them with photos of the end result!
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Photo Template from Photo Box Designs

6. Only Show Your Best Work

You don't need to show everything! Make sure the images you use in your marketing is powerful and consistent and has your photos style written all over it! 
Photography: Alissa Beth Photography

7.Use Digital Templates that are Designed for Senior Marketing 

Choose your templates wisely and make sure they reflect your photography style and branding. You can create your own templates and marketing material on free sites like CANVA or purchase pre designed templates like the ones below at sites like our shop Photo Box Designs.
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Photo Template from Photo Box Designs

7. Lastly: Love the Process!

Have fun, enjoy the process and make the event enjoyable for your clients. Your photo clients will not only remember the photos you took for them but the experience as a whole. 

Looking for Photoshop and Canva templates for your marketing  and photo business check out Photo Box Designs.
 If you are a photographer and are interested in learning the process of photographing in the box and talking with other creative, like minded people, then consider joining the THRIVING Facebook Page: INSIDE THE PHOTO BOX PHOTOGRAPHY AND PHOTOSHOP. This is the largest Box Photography Page on Facebook, with over 28,000 members learning Box Photography! Isn't that amazing!
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Portrait Photography Posing Tips: Using Prompts for Beginners and Experienced Photographers too!

1/24/2022

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PORTRAIT PHOTOGRAPHERS- IMAGINE THIS: You are smack in the middle of a photography portrait photo shoot and suddenly your subjects become stiff and unnatural? What can you do? Well this would be a wonderful time to incorporate the use of prompts in your session.
First the basics: what are prompts? Prompts are phrases that can be used to help your client or model loosen up or become more natural during the portrait session. Using prompts can give you the opportunity to help your client find that magic moment of authenticity that we all strive for in our portraits. These are the stand out moments that generally translate into outstanding photographic images.
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Photo Credit: Alissa Beth Photography
Having a series of prompts written down or memorized is an excellent strategy for both new and experienced photographers. It may even be useful to store them in your phone for quick access during a photo-shoot so that your guaranteed to elicit some natural emotions in your client and have a portfolio of images that evoke true emotions after the photo-shoot is completed.
We asked the members of the Facebook groups Portraits and Photography by Photo Box Designs and Inside the Photo Box Photography and Photoshop what some of their favorite prompts are . Here are their responses:
1. "Show me how you feel about back to school this year" by Hillary Boutin of Hillary Lynn Photography
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Photo Credit: Hillary Lynn Photography
2.“Hold mama’s hands and give her a smooch!”- Jessica Bauer of Jessica Bauer Photography & Design
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3. "Say POOPY" - Melissa Miller of Bitt'O"Honey Photography Melissa says this makes kids laugh all the time. I would guess it would make the adults laugh too! 
​4. "Pretend you have been stuck home in the house for months because a crazy virus is attacking the world and all you ant to do is drink wine and clean!" Photo Credit: Alissa Beth from the Facebook Group Inside the Photo Box Photography and Photoshop
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Photo Credit: Photo Box Designs/ Alissa Beth Photography
5. "Think of something that makes you smile"- Andrew Kavanagh of the amazing Facebook Group : Photoshop and Lightroom.
6. "Hold hands & when I ask a question look at whoever you think the answer is...Who has the stinkiest feet?- Caitlin Lynch of Capture by Caitlin.
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Photo Credit: Caitlyn Lynch
7. "Check out the party on the balcony above/next/below you - jokingly "don't get caught" - gets them to lean out and smile usually"- Keri R Duesing-Fowler 
8. “Look at your belly and think about how you’ll tell your baby about how he got his name”- Cynthia Russo of Original Cyn Photography
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9. "Smile like you are a princess"- Sandra Fike
10. "Gaze into each other's eyes and think about forever"- Melodee Page Hughes 
12. "Reach up as high as you can and see if you can touch the top. Where's Mum? can you see her? Look down there, what can you see? Show me how you sit on a chair."- Stacey Rowely of Photog-a-box Photography

13. "Kiss with your teeth". Jade said, "usually when I say this to my clients they look at me like I have two heads and I have to promise them that even though they feel silly, it will look good! Once the awkward giggles and teeth bumping are done we get ones like this!!" - Jade Nelson of Jade Nelson Photography
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f you are a photographer and are interested in learning the process of photographing in the box and talking with other creative, like minded people, then consider joining the THRIVING Facebook Page: INSIDE THE PHOTO BOX PHOTOGRAPHY AND PHOTOSHOP. This is the largest Box Photography Page on Facebook, with over 20,000 members learning Box Photography! Isn't that amazing!
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Photo Box Designs and the Facebook Group "Inside the Photo Box" also give away a FREE 3 BOX TEMPLATE along with guidelines on how to build the box and edit the photos. Grab your FREE template here: Photo Box Designs Store.
We also have a fabulous sister group Portraits and Photography
Follow Us on Facebook and Instagram.
All photographs are the property of  © Photo Box Designs unless specified as a different photographer in the photo credit. Reproductions and downloads without permission is prohibited. 
However, you are welcome to share this post on your own site or through social media.  ​
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    Author

    Alissa Rosenberg is the owner of Photo Box Designs where you can find beautiful photoshop templates for  photographers.
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    She is also an award winning photographer and artist who resides on Long Island, NY something about yourself. No need to be fancy, just an overview.

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