Disclosure: This post contains Amazon affiliate links. As an Amazon Associate, I earn from qualifying purchases. Senior and graduation photoshoot are some of the most popular and lucrative types of photography out there. But how do you get those client? Here are a few tips and tricks. 1. Make Sure Your Marketing Strategy is On PointIt may be the parents that pay the bills, but it's the seniors who will want this shoot. Use social media to your advantage! Have a few graduating senior "models" pose for you. You give them pics and in trade they will post them all over social media (make sure they are willing to do this as compensation). A good social media buzz is worth a lot more then any facebook paid ad you can create. 2. Parent Groups on FacebookI know what you are going to say...but we are usually not allowed to advertise in these groups. True..YOU are not allowed, but a parent is allowed to share. Ask your clients to share their kids photos on social media and express how happy they are with you in the Mom's groups. Also, ask them to refer you every time they see a questions about photographer's in those groups (sometimes I feel like I see a photographer inquiry every day!). 3. Be UniqueCreate a style or shoot that is unique and screams out YOU and your branding. Stand out among the others and your work will speak volumes! Photography: Alissa Beth Photography 4. Make Real ConnectionsEstablish a real connection with your parents and Seniors. Don't push too hard, but let the connection evolve. Your photography clients are looking for a great photographer who they can connect with and who they feel confidant will bring out the best in their graduating senior to create images and memories that will last a life time! 5. Stay Current with Social MediaUse Facebook to target the parents, Instagram and of course Tiktok. Use reels to show how much fun a photoshoot will be and wow them with photos of the end result! 6. Only Show Your Best WorkYou don't need to show everything! Make sure the images you use in your marketing is powerful and consistent and has your photos style written all over it! Photography: Alissa Beth Photography 7.Use Digital Templates that are Designed for Senior MarketingChoose your templates wisely and make sure they reflect your photography style and branding. You can create your own templates and marketing material on free sites like CANVA or purchase pre designed templates like the ones below at sites like our shop Photo Box Designs. 7. Lastly: Love the Process!Have fun, enjoy the process and make the event enjoyable for your clients. Your photo clients will not only remember the photos you took for them but the experience as a whole. Check out our Amazon Storefront for Photo Gear, Gadgets and Goodies!Disclosure: This post contains Amazon affiliate links. As an Amazon Associate, I earn from qualifying purchases. Looking for Photoshop and Canva templates for your marketing and photo business check out Photo Box Designs. If you are a photographer and are interested in learning the process of photographing in the box and talking with other creative, like minded people, then consider joining the THRIVING Facebook Page: INSIDE THE PHOTO BOX PHOTOGRAPHY AND PHOTOSHOP. This is the largest Box Photography Page on Facebook, with over 28,000 members learning Box Photography! Isn't that amazing!
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AuthorAlissa Rosenberg is the owner of Photo Box Designs where you can find beautiful photoshop templates for photographers. Archives
January 2025
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